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Leanplum is a versatile platform that has been widely used to streamline marketing campaigns and enhance customer engagement across …
Overview
What is Leanplum?
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
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What is Leanplum?
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.leanplum.com/plans
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Leanplum @ TechStars Demo Day
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Leanplum?
Leanplum Features
- Supported: Messaging
- Supported: Mobile A/B Testing
- Supported: Analytics
- Supported: Automation
- Supported: App Editor
- Supported: Personalization
Leanplum Integrations
Leanplum Competitors
Leanplum Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
The most common users of Leanplum are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Leanplum is a versatile platform that has been widely used to streamline marketing campaigns and enhance customer engagement across various industries. Users have found that Leanplum allows them to save time and effort by keeping all their campaigns together and making them easy to set up and edit. The platform's features, such as basic email sending capabilities for newsletters and the location capturing feature for device duplicacy comparison, have proved helpful in meeting users' specific needs. Leanplum's multi-platform communication capabilities have also been utilized by many users to effectively reach their audience. By implementing behavioral segmentation using recent purchasing data, users have been able to personalize discounts and increase overall revenue. Leanplum has significantly improved operational efficiency by simplifying the release, segmentation, and testing of new live events, resulting in a lift in player average revenue per user ARPU. Users have successfully driven engagement to their app by leveraging Leanplum's ability to send emails, push notifications, and in-app messages to app users. Additionally, Leanplum has solved the problem of requiring a build to update a game by allowing the push out of content and limited time events through adjustable variables from the server. Overall, Leanplum enables users to create cohesive campaigns across multiple channels, personalize messaging based on user behavior, and drive customer acquisition, retention, and monetization.
Users have made several recommendations for Leanplum based on their experiences. The three most common recommendations are:
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Know the use-cases: Users recommend understanding the specific use-cases before choosing Leanplum as a CRM software. By identifying the specific needs and requirements, businesses can determine if Leanplum is the right fit for their organization.
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Dedicated resources for implementation and continuous improvement: Users advise having dedicated resources to handle the implementation and ongoing improvement of Leanplum. This ensures that businesses can fully utilize the platform's capabilities and make continuous enhancements to their campaigns.
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Deep dive into customer behavior and conduct A/B tests: Many users suggest delving into customer behavior and conducting A/B tests using Leanplum. This allows businesses to optimize their campaigns and engagement strategies by gaining insights from customer data and conducting experiments to find the most effective approaches.
It is important for businesses considering Leanplum to carefully evaluate their use-cases, allocate necessary resources, and leverage customer behavior analysis and A/B testing for optimal results.
Reviews
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December 10, 2018
Mobile Content Delivery at Scale
Leanplum is used by our marketing and support teams. It's been integral for delivering mobile campaigns and updates to our customers. Segmenting and AB testing is very easy with Leanplum, and viewing an entire path/history of a campaign is easy.
- Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
- AB Testing - allows us to see which messages are appreciated/opened more by which customers
- Team collaboration - we can see easily how recently a campaign or message was updated
- Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
- The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.
- Definitely a positive impact on customer engagement, too early to see ROI but it definitely looks positive so far!
We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for support and proactive messaging to existing customers, Leanplum addresses non-support items and messaging to customers as well as prospective customers. We'd always use both.
April 17, 2018
Letting the user know, without updataing
Leanplum is being used by our company to push out "In App Messaging" that tells our users of upcoming events or newly released sales on In App Purchases. It is also used when we want to target specific users based on a metric that we have on the user: such as how often they purchase in game content.
- The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum.
- Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users.
- The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.
- The web based dashboard is very hard to use and without extensive training, most people are not able to use it or could accidentally send out an unintended message to any or all users.
- If the Leanplum code is implemented in your software without extra care and testing it can break your entire application and effectively destroy your application.
- Leanplum can be very powerful almost too powerful that if you don't have a dedicated employee that can interface directly with Leanplum Engineers or focus their sole job task on supporting Leanplum; there isn't much use you can get out of Leanplum.
- We are able to message our customers and let them know of an upcoming event in one of our applications and the data has shown that improves our numbers quite a bit more than just hoping the user will find the specific event that has been released.
- The ability to taylor messaging to high end purchasers of "In App" content raises the amount of purchases by a user group that has proven in the past they will consistently purchase in game content when notified of it going on sale.
- Internal Testing of Leanplum is a important part of using Leanplum as we had a situation where our application went out with Leanplum recently added to the software and something was causing the application to crash as soon as it was opened. Effectively stopping anyone from using our application. Leanplum was immediately turned off on this application after it was apparent it was affecting all users.
I was not a part of making the decision to use Leanplum over its competitors.